Contents
1. Who We Are 2. What Data We Collect 3. How We Use Your Data 4. Legal Basis for Processing 5. Sharing Your Data 6. Payment Data & KYC 7. Cookies & Tracking 8. Data Retention 9. Data Security 10. Your Rights 11. Children's Privacy 12. Policy Updates 13. Contact & Complaints01 Who We Are
This Privacy Policy applies to the M 777 platform operated at m777-vip.com (the "Platform"). When this document refers to "M 777", "we", "us", or "our", it means the operator of the M 777 Platform. When it refers to "you", "Player", or "Account Holder", it means any person who visits, registers on, or uses the M 777 Platform.
M 777 is the data controller responsible for the personal information you provide when using the Platform. If you have questions about how your data is handled, you can reach us at support@m777-vip.com at any time. We typically respond to privacy-related queries within 48 hours.
This Privacy Policy should be read alongside the M 777 Terms and Conditions and Responsible Gaming Policy, which together govern your use of the Platform.
M 777 — protecting the personal data of Pakistani players with the same care we put into our platform
02 What Data We Collect
M 777 collects personal information about you in three main ways: information you give us directly, information generated automatically by your use of the Platform, and information provided to us by third parties such as payment processors and identity verification services. Here is a full breakdown:
| Category | Data Collected | How Collected |
|---|---|---|
| Registration Data | Full name, date of birth, email address, mobile number, chosen username | Provided by you at sign-up |
| Identity Verification (KYC) | CNIC number, copy of national ID card, proof of address, selfie or liveness check | Provided by you during KYC; verified by third-party service |
| Financial Data | Easypaisa / JazzCash / NayaPay / SadaPay account number, bank IBAN, card details (tokenised), transaction history | Provided by you; generated by Platform transactions |
| Betting & Gaming Data | Bet history, game session logs, win/loss records, bonus usage | Generated automatically by Platform use |
| Technical Data | IP address, device type, browser, operating system, cookies, session duration, pages visited | Collected automatically via cookies and server logs |
| Communications Data | Content of live chat, email, and support interactions | Provided by you during contact with M 777 support |
| Responsible Gaming Data | Self-exclusion requests, deposit limit settings, session reminders, cooling-off periods | Provided by you; recorded by Platform |
M 777 collects only the minimum data necessary for each purpose described in this Policy. We do not collect sensitive categories of personal data (such as racial or ethnic origin, political opinions, or health data) unless explicitly required by law.
03 How We Use Your Data
M 777 uses your personal data for the following specific purposes:
- Account creation and management: To register your account, verify your identity, maintain your profile, and enable you to log in and use all M 777 Platform features.
- Processing bets and transactions: To accept and settle your bets, process deposits and withdrawals in PKR via your chosen payment method, and maintain accurate records of all financial activity on your account.
- KYC and fraud prevention: To verify your identity in accordance with industry standards, detect and prevent fraudulent activity, money laundering, and misuse of the Platform, and to comply with any applicable legal or regulatory requirements.
- Customer support: To respond to your queries, complaints, and requests. Support interactions are recorded to maintain quality and resolve disputes.
- Responsible gaming: To monitor betting patterns, implement self-exclusion and limit requests, and support players who may be showing signs of problem gambling behaviour.
- Promotions and marketing: To send you information about M 777 bonuses, promotions, and new features — but only where you have opted in to receive such communications. You can opt out at any time.
- Platform improvement: To analyse how the Platform is used, identify technical issues, and improve our products, features, and user experience over time.
- Legal compliance: To meet any obligations under applicable law, including responses to lawful requests from authorities.
04 Legal Basis for Processing
Everything M 777 does with your personal data is grounded in at least one of the following legal bases:
- Contract performance: Most data processing at M 777 is necessary to provide the services you have signed up for — running your betting account, processing payments, and settling bets. Without this processing, we could not operate your account.
- Legal obligation: Certain data processing is required by law — for example, identity verification and the retention of financial transaction records for a defined period.
- Legitimate interests: M 777 has a legitimate interest in preventing fraud, maintaining platform security, and improving our services — provided that interest does not override your fundamental rights and freedoms.
- Consent: Where we rely on your consent — for example, for marketing communications — you can withdraw that consent at any time by contacting us or adjusting your account communication preferences.
Every M 777 transaction is secured end-to-end — your financial data is always protected
05 Sharing Your Data
M 777 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Full stop. Your data is shared only in the following limited and necessary circumstances:
5.1 Payment Processors
To process your deposits and withdrawals, M 777 shares the minimum necessary financial information with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your bank (IBFT), or your card issuer. These providers are independent data controllers operating under their own privacy policies and applicable Pakistani financial regulations.
5.2 Identity Verification Providers
For KYC purposes, M 777 uses third-party identity verification services. These providers receive your identification documents and personal details solely for the purpose of verifying your identity and are contractually prohibited from using that data for any other purpose.
5.3 Technology & Platform Providers
M 777 uses third-party technology providers for hosting, analytics, live casino content delivery, and customer support tooling. These providers act as data processors on M 777's behalf and are permitted to use your data only to the extent necessary to provide their services to us.
5.4 Legal & Regulatory Disclosure
M 777 may disclose your personal data to law enforcement or regulatory authorities where required by a lawful order, court order, or applicable legal obligation. We will notify you of any such request unless legally prohibited from doing so.
06 Payment Data & KYC Security
All financial data processed at M 777 — including Easypaisa account numbers, JazzCash mobile wallet details, bank IBANs, and card information — is handled with the highest level of security we can apply. Card details are tokenised and never stored in plain text on M 777 systems. All payment data is transmitted over 256-bit SSL-encrypted connections.
KYC documentation — your CNIC copy and any supporting identity documents — is stored securely with access restricted to authorised M 777 compliance staff and our contracted KYC verification provider. KYC documents are retained for the period required by applicable law and then securely deleted.
Player funds are held in accounts that are segregated from M 777's operational and corporate accounts. This means that regardless of M 777's own financial position, your deposited funds remain yours and are ring-fenced accordingly.
07 Cookies & Tracking Technologies
M 777 uses cookies and similar tracking technologies on the Platform. A cookie is a small text file stored on your device when you visit a website. We use cookies for the following purposes:
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Required for core Platform functions — keeping you logged in, maintaining your bet slip, processing payments. The Platform cannot function without these. | No — required for Platform operation | |
| Helps M 777 understand how the Platform is used — which pages are visited, how long sessions last, and where errors occur. Data is aggregated and anonymised. | Yes — via browser settings | |
| Remembers your preferences such as language, notification settings, and last-visited sections to improve your experience. | Yes — via browser settings or account preferences |
You can manage or disable non-essential cookies through your browser settings. Please note that disabling essential cookies may prevent some parts of the M 777 Platform from working correctly. M 777 does not use third-party advertising cookies or cookies that track your behaviour across other websites.
M 777 is committed to responsible and transparent data handling for every Pakistani player
08 Data Retention
M 777 retains your personal data only for as long as necessary for the purposes described in this Policy or as required by applicable law. The following retention periods apply as a general guide:
- Account and registration data: Retained for the lifetime of your account and for a period of 5 years after account closure, in accordance with standard financial record-keeping requirements.
- Transaction and betting records: Retained for 5 years from the date of the transaction or longer if required by applicable law.
- KYC documentation: Retained for 5 years after account closure or longer if required by applicable legal or regulatory obligations.
- Support communications: Retained for 3 years from the date of the interaction to assist with any subsequent disputes or queries.
- Self-exclusion data: Retained permanently in M 777's exclusion database to prevent re-registration by self-excluded players.
- Marketing preferences: Retained until you withdraw consent or request deletion.
When data is no longer required and its retention period has expired, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.
09 Data Security
M 777 takes the security of your personal data seriously. We implement a range of technical and organisational measures to protect your information against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and the M 777 Platform.
- Encrypted storage of all personal data on M 777 servers, with access restricted to authorised personnel only.
- Tokenisation of payment card data — card details are never stored in full on M 777 systems.
- Regular security audits and penetration testing of the Platform infrastructure.
- Two-factor authentication options available for player accounts to prevent unauthorised access.
- Internal access controls ensuring that staff can only access the personal data necessary for their specific role.
- Staff training on data protection and security awareness.
In the unlikely event of a data breach that poses a risk to your rights, M 777 will notify affected players as promptly as reasonably possible and take immediate steps to contain and remedy the breach.
10 Your Rights
As an M 777 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@m777-vip.com with the subject line "Data Rights Request". We will respond within 30 days in most cases.
Right to Access
Request a copy of the personal data M 777 holds about you, in a clear and readable format.
Right to Rectification
Ask us to correct any inaccurate or incomplete personal data held in your M 777 account.
Right to Erasure
Request deletion of your personal data where it is no longer needed for the purposes it was collected, subject to legal retention obligations.
Right to Restrict Processing
Ask M 777 to pause processing of your data while a query or complaint is resolved.
Right to Data Portability
Receive your personal data in a structured, machine-readable format to transfer to another service provider.
Right to Object
Object to processing of your data based on legitimate interests, or to the use of your data for direct marketing at any time.
Right to Withdraw Consent
Where processing is based on consent — such as marketing emails — withdraw that consent at any time without affecting any prior processing.
Right to Complain
If you believe M 777 has not handled your data correctly, you may raise a complaint with us directly. We will investigate and respond formally.
11 Children's Privacy
The M 777 Platform is strictly for adults aged 18 and over. We do not knowingly collect, store, or process personal data belonging to children under the age of 18. If you are under 18, you must not use the M 777 Platform.
If M 777 becomes aware that personal data has been collected from a person under 18, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered at M 777 using false information, please notify us immediately at support@m777-vip.com so we can investigate and act accordingly.
Parents and guardians who are concerned about minors accessing online betting platforms can contact M 777 support for advice on parental control tools and resources available in Pakistan.
12 Updates to This Privacy Policy
M 777 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or Platform features. The "Last Updated" date at the top of this document indicates when the most recent revision was made.
Where changes to this Policy are material — for example, changes to what data we collect, how we use it, or your rights — we will notify all registered M 777 players by email at least 14 days before the updated Policy takes effect. Continued use of the Platform after the effective date of an updated Policy constitutes your acceptance of the revised terms.
We recommend bookmarking this page and reviewing it periodically. If you have any questions about a recent change, contact us at support@m777-vip.com.
13 Contact & Complaints
For any questions, requests, or concerns regarding this Privacy Policy or the handling of your personal data at M 777, please contact us using the details below:
M 777 takes all privacy complaints seriously. If you feel your concern has not been adequately addressed, you may escalate your complaint by emailing us with the subject line "Privacy Escalation" and a senior member of our compliance team will review your case within 10 business days.